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4Cs Blog: Happy Employees = Happy Customers

How to Gauge Employee Satisfaction

If you are a new business owner, you may not realize the importance of keeping your employees satisfied. You may be under the impression that, given the uncertain economic times, any employee will be happy just to have a job in the first place.

Yes, employees will be happy to have a job – but that does not mean that they will be happy with their job. It is quite common for workers to be unhappy with their jobs. They stay, not out of loyalty, but out of a need for a paycheck. When the chance for something even slightly better comes along, they take it, leaving you in a lurch. That is why you must make sure that you regularly evaluate the happiness and satisfaction of your employees. You can do this through a number of methods. You can talk to your workers at monthly meetings, but you may not get honest answers. Your workers may fear losing their jobs if they complain to you.

You can put out a suggestion box for workers to leave their suggestions and comments about the workplace. Again, you may not get honest answers, because they may fear that someone will recognize their handwriting or see them putting a suggestion in the box.

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New Businesses Cannot Overlook Employee Satisfaction

When you start a new business, the last thing you worry about right off the bat is employee satisfaction. You are doing the best you can; you are working hard to get your business off the ground and make it a success. However, employee satisfaction is not an area that you can afford to ignore for very long. After a few months of operating your business, you need to use an employee satisfaction survey to gauge the happiness of your employees.

The survey will allow you a look into the minds of your workers. Through the survey, they can reveal any areas in which they are not completely satisfied. They can also reveal areas in which they are completely happy. Knowing which areas need improvement and which areas are perfectly fine will allow you to make necessary changes. Let’s face it – any new business is going to have to be flexible, especially during the first year or two of operating.

Being flexible will ensure that your business evolves into a successful place to work – successful for you and successful for your employees. Here at Insightlink Communications, we have been creating and administering surveys for employers for many years, and we have a very successful track record to prove that our surveys are beneficial.

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How to Engage Your Employees

How to Engage Your Employees If you have recently had your employees submit surveys about how they feel about their jobs, you may have found out that you have disengaged employees on your hands. When your employees are not engaged in their jobs, it can have serious effects on your business. Your employees do not care as much about their jobs or your business. They are simply going through the necessary motions to collect a paycheck.

If something better comes along, they will leave your business without thinking twice. So, how do you get your employees to be engaged in your business? Here are some tips to help you: Do something with those survey answers. Instead of just filing them away, pay attention to the answers. Find out which areas need improvement – then make those improvements. Keep the lines of communication open with your workers. If they feel like they have nowhere to turn with their grievances, they will not be engaged.

They need to know that they can come to their supervisor or directly to you with any issues they have – and that you will take appropriate action. Keep a suggestion box handy. This allows your employees an anonymous way to communicate their wants and needs. Pay attention to the suggestions you get and make changes when it is feasible.   Keep your employees updated on any and all changes being made.

They need to feel like they are a part of the team, a part of the business. Communication is always the key to keeping your employees engaged.  

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Take Action and Make Changes

Using Your Employee Survey Effectively

After hearing, over and over again through the grapevine, that your workers were not happy, you decided to take action. Instead of calling a meeting and insisting they reveal their grievances, right then and there, you decided to take a gentler, less invasive approach. You decide to have them complete an employee satisfaction survey. You've made a good choice.

The surveys are in and you have your results staring you in the face. Now, what do you do with those findings? Do you file them away OR do you start making changes within your organization?

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Stay on Top of Your Employee Satisfaction Scores

Improving Employee Satisfaction

Keeping your employees interested in their jobs, engaged in their tasks, and looking forward to their futures is hard work. Employers have their hands full already. They are trying to manage their organizations, improve their success rates and handle normal, everyday operations. Adding the task of keeping employees satisfied to that list can be quite overwhelming.


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Employee Surveys are NOT a Thing of the Past

There are many people out there who will tell you that employee surveys are a thing of the past. These people are under the impression that because of technology advances, there is no real need for an actual employee survey.

They believe that social media, text messaging, online surveys, and emails provide sufficient resources for employees to give their feedback. These people would be mistaken. No matter what types of advances in technology we make, there is always room for employee surveys – because you cannot afford to have unhappy employees in your midst. Here at Insightlink Communications, we specialize in employee satisfaction surveys.

Our surveys consist of various questions that are designed to give your workers a place to express their true thoughts and feelings. After completion of the surveys, we will create an employee satisfaction survey report that details the results. It is with this report that you will be able to determine any areas that are concerning to your employees. You cannot find this kind of information through an email or text message.

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Take Action After Employee Surveys

When you are concerned about disengaged employees on your staff, you give an employee survey to get to the root of the problem. Once the surveys are taken by all employees, you can sort through the results to find out exactly what your employees think about their jobs.

However, once you know the areas in which they want to see change, how do you go about actually making any changes? Change is hard for anyone to initiate, especially if you feel, as the owner, that nothing needs to change. When your employees tell you differently, it can be a blow to your ego – and it can also make you fearful of making changes that could adversely affect your business. After you have your employees submit to a survey, you must take some sort of action with the results. Finding out what their problems are will do no-one any good unless you address as many problems as possible. Sure, there are bound to be problems that you cannot fix.



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Improve Employee Attitudes to Keep Them on Staff

With a high unemployment rate, you might think that finding and keeping employees for your business will be easy. You have a huge pool of applicants from which to choose. Sure, people in need of a job are going to jump on the chance to finally start earning a living. However, if they ultimately wind up unhappy with their job, they will leave as soon as possible for something better.

Approximately 70% of workers are dissatisfied with their current job. It is up to you as a business owner to be that “something better,” so you do not have to worry about losing good workers. One method of improving the operations of your business is with an employee attitude survey. This survey uses a series of questions to find out how your workers feel about their jobs. It helps to gauge their attitudes about pay, benefits, hours, working environment, and much more. With this type of information, you can determine the areas in which you need to make improvements.

Making improvements will help your business become the place where everyone wants to work – the place where employees stay for many years because they are happy. Rather than just asking your employees face-to-face how they feel – an option that is not likely to garner truthful answers – surveys allow employees to express themselves without fear of repercussions. Here at Insightlink Communications, we can assist you in giving your workers these attitude surveys. We will provide you with a report detailing the results, and you can decide from there what changes need to be made. Contact us today to learn more.  

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Taking the Guesswork Out of Staff Satisfaction Surveys

When you have your employees submit a staff satisfaction survey, what do you do with the results? Do you file them away after giving them a quick read-through? Do you even bother reading the surveys? Are you uncertain what to do with the information you get from the surveys?

Insightlink Communications is here to help make the survey process easier on you and more useful to your business. We take the guesswork out of employee surveys. We offer a wide range of surveys you can use to help gain some insight into the minds of your employees. Once the surveys are completed, we will create a report for you to help you understand the results. With this information, you can then decide which areas you want to change.

Now, keep in mind that just because an employee has a problem with something, does not mean that you have to change it. There are some things that cannot be changed, right away, if at all. This does not mean that you do not value the employee’s opinion – it just means that you are unable to take action, right now. However, there are many areas in which you can make changes, and making these changes will send a message to your workers that you want to create a positive working environment.

If you would like to learn more about our employee surveys and how they can be beneficial to your business, contact us today. Our experts will answer any questions you have and help get you set up for your first round of employee surveys.  

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Get Your Workers Engaged and Keep Them Engaged

Getting your employees to engage in their jobs and in the success of the business is one thing – keeping them engaged is another. Employees that are not happy with their jobs are not productive. They will quickly leave for a new job as soon as possible. That is why you, as the business owner, have to take action and find out what issues they might have -- and address them.

Fixing the problems is a way of letting your employees know that you value their opinions. It gets them engaged in their jobs and in the success of your business. You can start the engagement process with the use of a survey. Employee satisfaction surveys use various questions to dig deeper within each worker and find out any possible issues. The employee satisfaction survey questions can consist of multiple choice answers, or even open-ended answers, providing your employees with a place to describe in their own words any issues they have.

Once you have the completed surveys in hand, you can evaluate them and figure out where you can make changes. It is essential that you do your best to make necessary and feasible changes. This lets your employees know that they actually matter to you, that you take their thoughts seriously, and that you want to make things better. Here at Insightlink Communications, we can help you get to the bottom of disengaged employees and help you create a better working environment.


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Insightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.

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HR ToolKit Guide to Employee Surveys
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