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How to Use Market Research to Improve Employee Engagement

When most people hear the term "market research," they associate it with data collection from outside the organization. This information is collected and analyzed to improve product innovations, sales, and marketing efforts.

Leadership and business stakeholders often overlook the value of market research as it applies to their most valuable resource: the employees. Here are some practical ways to use market research to improve employee engagement.
 
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7 Effective Employee Engagement Strategies That Work in the Hospitality Industry

Employee engagement is crucial for the success of any business operating in the hospitality industry because it helps retain the best talents and encourages productivity. When employees are engaged, they’ll stay longer with the business and become more motivated to work every day.
 
But with the number of employees working in hotel management and other related fields, creating employment engagement strategies might become a challenge. This is especially true for businesses that are new in the industry or don’t have experience in creating such strategies.
 
Fortunately, you don’t have to be a professional or experienced to create engagement strategies. Here are easy-to-follow yet highly effective employee engagement strategies that are sure to work in the hospitality industry:
 
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How to Achieve Organizational Effectiveness Through Employee Engagement

In today’s business environment, possibly more than ever before, companies rely on the commitment, energy, and engagement of their employees in an effort to succeed and thrive. When workers are engaged with their jobs, that means they are emotionally invested in devoting their time, energy, and talent to bringing more value to organizations and their teams. This is a key factor in building organizational effectiveness, which is why employee engagement has to be a priority for all modern businesses. To that end, here are some efficient ways to improve employee engagement and reach higher levels of corporate success:

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How To Boost Your Employee Experience To A Better Customer Experience

Businesses around the globe now know the importance of customer experience in customer retention and brand loyalty. So companies are currently working towards creating a customer experience that makes their clientele want more. But did you know that an essential factor in your customer experience is your employee experience? 

There's a saying around the business world: take care of your employees, and they will take care of your customers. This statement is quite true. The way you treat your employees will affect the customer experience. So if your employee experience is lacking, you can see that lack reflected in your customer experience. The people who manage customer marketing can see this trend once they have connected that happy employees make for satisfied customers. 
 
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The Advantages of Business Consulting for Employee Engagement

As employers begin realizing it takes much more than just a higher salary to keep their workforce satisfied and loyal, employee engagement becomes a more prominent topic in the world of business. For that reason, the popularity of business consulting experts is rising as well. While sophisticated software solutions might be able to offer insights, business consultants provide a more inclusive approach that aims to build trust and efficiency in the workplace. These professionals can allow any company to improve their processes, and here are some great ways business consulting can help you with employee engagement:

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5 Internal Marketing Strategies to Supercharge Employee Engagement

The main goal of internal marketing is to make employees more enthusiastic about the company. This in turn increases engagement with the company and their work, improving brand advocacy out there. However, not every internal marketing strategy will lead to increased employee engagement. Many organizations stop at only recognizing the importance of informing employees about the direction and strategy of the company and promoting its brand to the employees. But, if you are to enhance engagement, internal marketing needs to put the employees – who are the audience in this case, first. This means engaging them all the way and meeting them where they are in terms of how, when, and where you deliver information to them. That being said, here are 5 internal marketing strategies that can take employee engagement to the roof.

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8 Steps You Can Take to Empower Your Workforce

Since the pandemic began nearly two years ago, companies have had to reshape their focus on employees and the human impact the pandemic has had on their personal and professional lives. Many companies and their HR leaders have had to pivot and think outside the box to address employees' needs, retain employees, and keep organizations thriving as a result of the Great Resignation.

Many employers have been delayed from returning to work because of the Omicron variant, and millions of workers have been impacted by long-haul COVID. Yet HR leaders everywhere are helping companies to design more feasible employee engagement plans.

Employee engagement has been garnering increasing attention in the last decade and many companies have developed strategies designed to help them get the most out of their employees. The key to engagement is more than coercing employees to work harder and do more. It is also about developing productive working relationships and a conducive working environment where employees can make the most of their skills and abilities for the benefit of their employers and themselves. Leadership and management have a vital role, which is to motivate and inspire others, to lead the team, and to create a work environment that can facilitate collaboration.

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6 Things You Need to Do to Engage Your Gen Y & Z Employees

If you're having trouble engaging your Gen Y and Gen Z employees, you're not alone. These generations are remarkably different from those that came before them, and traditional management tactics often fail to hit the mark. Luckily, there are several things you can do to engage these employees and get the most out of their creativity, productivity, and efficiency. 

This article will discuss six things HR managers need to do to engage their Gen Y and Z employees effectively.
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Case closed: Happier workers are more successful workers.

In a massive study (looking at nearly one million people), conducted by some of the biggest names in positive psychology, and crystal clear in its conclusions: Being happier dramatically increases your chances of success at work. So next time you're tempted to push pursuing happiness into the future, remind yourself the latest science says happiness brings success and not the other way around. 

The research, which recently appeared in the Journal of Happiness Studies (yes, this really exists) and was summed up by its authors in an MIT Sloan Management Review article, starts from a simple question. What comes first, success or happiness? Does being successful make you happy or does being happy make you successful? 
 
To find out, the team--Paul Lester, Ed Diener, and Martin Seligman (who is often dubbed "the father of positive psychology")--set out to collect a huge amount of data. To do so they looked to the world's largest employer: the military. The researchers worked with the U.S. Army to follow nearly one million soldiers over five years, measuring both their well-being upon entering the army and their performance over time.
 
 
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Ensure the Best Working Conditions to Increase Productivity

Your work environment will directly impact your mood, your mental health, and ultimately your performance as well. If employees were to work in a dull, dreary roach and rat-infested and filthy office setting, full of hostile bosses and unfriendly workers, it will adversely affect their productivity. Moreover, they would not even have the confidence or for that matter the job satisfaction to try and speak up about their grievances. This is why creating a highly positive work environment is critical to your company’s overall success. Let us check and see what it is that can make workers more productive:

 

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About

Insightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.



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Favorite Links


Engaged Employees Blog

HR ToolKit Guide to Employee Surveys
Good info on how to write surveys

Insightlink 360
Makes 360 assessment surveys easy.