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Do You Need to Know How to Dress for Business Meetings?

The purpose of a business meeting is to make an impression, and so should your business attire. These meetings are an essential part of a company, and how you present yourself as a professional in these meetings shows a contribution to the company’s success.
 
Choosing the right outfit for a business meeting is as important as body language. A harmonious blend of both makes a difference in impressing others. Research by Prof. Lakshmanan and Dr. Nagarathinam shows that the candidate’s appearance can convey a strong sense of trustworthiness, self-confidence, dependability, and professionalism.
 
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How the LNG Industry Is Creating New Business Opportunities

The liquefied natural gas (LNG) industry was seriously hit by low prices and oversupply before and during the pandemic. Industry experts explained this to be a result of new projects in and around the industry growing at a bigger capacity than the steady demand growth. The pandemic exacerbated market volatility by reducing the global demand for gas, dwarfing supply chain optimization efforts, and precipitating a prolonged period of low oil prices. However, things have started looking up for investors in the industry.

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The role of LinkedIn in Your Professional Success

LinkedIn, the professional social network, has quickly proven itself to be one of the most effective business networking tools out there. However, many people are still unsure how to use it to its fullest potential.

Why should you even bother using LinkedIn? Because it is an extremely valuable tool, not only for making business connections but also for building your online presence. LinkedIn is becoming more and more important in business, and you don’t want to be left behind.
 
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6 Mobile Marketing Strategies for Travel Businesses

Mobile marketing remains one of the most effective and affordable ways to reach potential customers. The number of mobile users around the world increases by the day. In addition, these users are always on their devices whether at home or on the go. Leveraging the power of mobile devices in your travel business marketing strategy can drive tremendous results. This is because you are able to widen your reach, create a personalized marketing experience and offer the much-needed convenience of finding the information that they need while on the go. Now that the travel business is booming again, it is the best time to start strategizing on how to reach out to customers on their mobile devices. Here are 6 strategies to give you a head start.

 
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8 Steps to Successfully Implementing a Business Intelligence Strategy

Are you looking to implement a business intelligence (BI) strategy, but aren't sure where to start? Businesses of all sizes are turning to business intelligence (BI) tools and strategies in order to gain a competitive edge. BI can seem like a daunting task, but with the right plan in place, it can be a great way to improve your business' performance. Here are eight steps to successfully implementing a BI strategy.

 

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Impact of Remote Work on the Real Estate Industry

For quite some time now, remote working was cited as one of the most far-reaching trends moving the mountains across the business landscape. This unrelenting development was, however, considerably sped up by the outbreak of COVID-19 that literally brought the world to a standstill and made remote work the only viable option for keeping the economy alive.

This development swept over all existing industries. Now when the world is slowly moving towards the end of the pandemic and our lives slowly fall back in line the business world we will find will not be the same as the one we left.
 
Let us take a look then at some of the ways this remote work surge affected the real estate sector that traditionally operates with two feet firmly on the ground and see what your company can take away from them.
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A Brilliant Web Website Is Just The Beginning: Why Your Small Business Needs One

Most modern entrepreneurs think about creating their website at some point. Some already have their sites, having laid out a lot of money for their developers. The rest are trying to make the website themselves, and fortunately, it's pretty simple now. Nevertheless, it still takes time. And most people in business do not even think about whether their small businesses need websites?

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Tools for Small Business Owners

It is no secret that owning and operating a small business can be tedious. From having to promote and market the products to managing clients and customer service, there are many hats that small business owners wear in order to make the business run smoothly. Luckily, there are also several tools and resources that managers and business owners alike can take advantage of to improve efficiency and make their business operations function without much additional work. This is a great way to avoid having to hire more people, and simply let the tools make the business run better. Below is a list of some of those tools and resources. 

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Effective Leveraging For Content marketing ROI

Today, roughly 93% of the most successful companies do content marketing to one degree or another. In a world where much of the pre-purchase research is done online, it certainly matters that you put something out. Of course, the degree to which your content is effective is another thing altogether. What we’re going to look at today are the ways you can make the most out of your content marketing. These strategies will let you maximize your investment of time, money, and effort on content.

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6 Steps to Ensure Successful Project Completion

Several projects go way over the budget and go beyond the deadlines. If you take a close look at these problematic projects and the faulty execution, you will realize that these projects have failed on many different fronts. Some of these areas that lacked will include the absence of professional planning and poor communication during various stages of project execution. We will check out six steps in this article. If you can follow them, it will ensure that all projects of your company are completed successfully and within the requisite deadlines.

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About

Insightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.



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